Privacy Policy

PermaShell Media Inc. ("PermaShell," "we," "us," or "our") is committed to protecting the privacy and personal information of our readers, subscribers and website visitors. This Privacy Policy explains how we collect, use, disclose and protect your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

By using our website at permashell.com and any related services (collectively, the "Service"), you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal information in the following ways:

• Information you provide directly — When you subscribe to our newsletter or paid subscription service, create an account, or contact us, you may provide your name, email address, billing information and other details.
• Information collected automatically — When you visit our website, we automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages viewed and the date and time of your visit.
• Cookies and similar technologies — We use cookies, web beacons and similar tracking technologies to enhance your experience on our website, remember your preferences, analyse site traffic and serve relevant advertising. See our Cookie Policy below for more details.

2. How We Use Your Information

We use your personal information to:

• Provide, maintain and improve our news and content service
• Process subscription payments and manage your account
• Send you newsletters, updates and promotional communications (with your consent)
• Respond to your enquiries and provide customer support
• Analyse website usage and improve our content and user experience
• Display relevant advertising through third-party advertising partners
• Comply with applicable legal obligations

3. Disclosure of Your Information

We do not sell your personal information to third parties. We may share your information with:

• Service providers — Third-party companies that assist us in operating our website, processing payments, distributing newsletters and providing analytics services. These providers are contractually required to use your information only for the purposes we specify.
• Advertising partners — We work with third-party advertising networks, which may use cookies and similar technologies to display relevant advertisements on our site and elsewhere on the internet. See our Cookie Policy for more information.
• Legal requirements — We may disclose your information when required by law, court order or lawful request from government authorities.

4. Your Rights Under PIPEDA

Under PIPEDA, you have the right to:

• Know what personal information we hold about you and how it is used
• Access your personal information and request corrections to any inaccuracies
• Withdraw your consent to our use of your personal information, subject to legal and contractual restrictions
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe we have violated your privacy rights

To exercise any of these rights, please contact us at info@permashell.com or write to us at our registered address.

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. When we no longer need your personal information, we securely delete or anonymise it.

6. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Cookie Policy

Our website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us recognise you on return visits and improve your experience. We use the following types of cookies:

• Essential cookies — Necessary for the website to function properly. These cannot be disabled.
• Analytics cookies — Used to understand how visitors interact with our website, enabling us to improve performance and content.
• Advertising cookies — Used by our advertising partners to serve relevant advertisements based on your browsing behaviour. These may track your activity across multiple websites.
• Preference cookies — Remember your settings and preferences, such as your cookie consent choice.

You can control cookie settings through your browser settings. Note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance of Canada opt-out page.

8. Third-Party Advertising

PermaShell displays advertising provided by third-party advertising networks, including Taboola and other digital advertising platforms. These third parties may use cookies and web beacons to collect information about your visits to our site and other websites in order to provide targeted advertisements. Taboola's privacy policy is available at taboola.com/privacy-policy. You may opt out of Taboola interest-based advertising at Taboola Opt-Out. This Privacy Policy does not cover the data practices of these third parties, and we encourage you to review their privacy policies directly.

9. Children's Privacy

Our Service is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so that we can delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact our Privacy Officer:

PermaShell Media Inc.
10 Adelaide Street East, Suite 400
Toronto, ON, M5C 1J3, Canada
Email: info@permashell.com
Phone: 1-866-701-1867