About PermaShell

Our Mission

PermaShell was founded on a simple belief: that Canadians deserve high-quality, accurate and engaging journalism about their own country. In an era when local and national newsrooms are under enormous pressure, we are committed to investing in original reporting, thoughtful analysis and compelling storytelling that reflects the full diversity of Canadian life.

We cover the topics that matter most to Canadians — from the extraordinary natural landscapes that define our geography to the cultural, historical and social forces that shape our national identity. Our editorial team brings together journalists and writers from across the country, united by their passion for Canada and their commitment to accuracy, fairness and depth.

What We Cover

PermaShell publishes original articles across a broad range of topics, including:

• Nature & Environment — Canada's national parks, boreal forests, wildlife and climate
• Culture & Arts — Canadian literature, music, film, Indigenous traditions and cultural heritage
• History — The events, figures and decisions that shaped the nation
• Health & Society — Healthcare policy, community wellbeing and social issues
• Technology — Canada's growing innovation economy and digital landscape
• Food & Lifestyle — Canadian cuisine, travel and everyday life

Our Editorial Standards

We take our editorial responsibilities seriously. Every article published on PermaShell is written by experienced journalists and editors who adhere to the highest standards of accuracy, fairness and transparency. We correct errors promptly and clearly. We distinguish clearly between reporting and opinion. We do not accept payment for editorial coverage, and our advertising relationships have no influence over our editorial decisions.

We are committed to representing the full diversity of Canada's population — including Indigenous, Francophone, immigrant and regional communities — in our coverage and in our newsroom. We believe that journalism which reflects only a narrow slice of Canadian experience is journalism that fails its audience.

Our Team

PermaShell is produced by a dedicated team of journalists, editors, designers and digital specialists based primarily in Toronto, with contributors and correspondents across the country.

Contact and Subscriptions

To get in touch with our editorial team, submit a story tip or enquire about advertising, please visit our Contact page. To subscribe to PermaShell Premium and enjoy unlimited access to all our content, visit our Subscriptions page.

PermaShell Media Inc. is a Canadian media company registered in the Province of Ontario. Our registered address is 10 Adelaide Street East, Suite 400, Toronto, ON, M5C 1J3, Canada.